Reach Your Target Audience!  Advertise on aba.com

About ABA | Statistics | Rates & Placement | Technical Specs | Print Advertising Opportunities

About ABA

Based in Washington, D.C., the American Bankers Association represents banks of all sizes on issues of national importance for financial institutions and their customers. The ABA, founded in 1875, brings together all categories of banking institutions, including community, regional and money center banks and holding companies, as well as savings associations, trust companies and savings banks.

ABA's audience is composed of banking professionals, as well as consumers, students, press and members of the financial services industry.

Site Statistics

May 2010 June 2010

Page Views for Entire Site: 1,725,925
Average Page Views/Day: 55,675

Visits for Entire Site: 468,962
Average Visits/Day:  15,127

Page Views for Entire Site: 1,522,062
Average Page Views/Day: 50,735

Visits for Entire Site: 508,106
Average Visits/Day:  16,936

Rates, Placement & Specs

Our advertising rates vary depending on location within the site. Ads will be placed at the bottom of the page (banners), unless special arrangements dictate a different location.

ABA does not provide tracking software. Upon request the ABA will provide Page Hits and/or Views for the page on which the advertisers' image was placed.

Home Page w/ Newsletter (per month) All Other Pages (per month)

Member: $3050
Non-Member: $3500

Includes:
• Banner ad on aba.com homepage

• Inclusion in ABA's monthly Direct Connection (DC) e-mail newsletter

(DC is sent to a targeted audience of 53,000+ member bankers registered on aba.com).

Member: $855
Non-Member: $950

Includes:
• Banner ad on page of choice

Sample pages:
• Professional Development
• Industry Issues
• Products

If you are interested in becoming a member of the American Bankers Association, view our bank membership or service membership information.

Technical Specifications

Format: GIF or JPG

Ad/Image Size:
Full Banner = 500 x 60 max
Box = 150 x 150 max

Website URL: Advertisers should provide the Web address (URL) to which they want their ad linked. Only one URL will be accepted.

Sample Banner: (max 500 x 60 pixels)

Sample Left-Side Box: (max 150 x 150 pixels)


Additional Advertising Opportunities

 

Web Advertising Questions? Please contact Christie Speer or Shelley Groves
or call (202) 663-4994 for more information.